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Listing prospecting checklist

12 checks before and during the call to win more FSBO listings.

FSBO prospecting still wins listings when the call is prepared. This checklist covers prep, the live call, and follow-up so you never leave a seller without a dated next step.

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Before you call

1. Confirm the listing is still FSBO (portal + street view if needed)
2. Note asking price, living area, rooms, floor, DPE if shown
3. Estimate price/m² vs 3 recent comps in the same micro-market
4. Check ownership clues (co-ownership, recent works, rental)
5. Prepare 1 sharp opening line (no generic “I saw your ad”)

On the call (12-point checklist)

6. Motive & timeline (why sell now?)
7. Exclusive vs simple mandate preference
8. Price flexibility / net seller target
9. Occupancy (vacant / tenant / owner-occupied)
10. Diagnostics already done?
11. Competing agents contacted?
12. Next step booked in the calendar (estimation visit)

After the call

• Log contact + source + next action the same day
• Send a short written recap within 2 hours
• If no answer: SMS J+1, call J+3, email J+7
• Never leave a FSBO without a dated next step

FAQ

What is FSBO / pige prospecting?

It means contacting owners who listed without an agent (for-sale-by-owner) to win a listing mandate.

What should I prepare before calling?

Confirm the ad is live, note price and surface, compare local comps, and prepare one specific opening line.

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