Free resource

5 seller follow-up templates (email + SMS)

J+1 / J+3 / J+7 cadence to keep sellers informed and protect listings.

Sellers who hear nothing assume little is happening. These email and SMS templates give real-estate agents a simple cadence after viewings, weekly, and before exclusive mandate renewal. Everything below is readable on the page; you can also get a copy by email.

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J+1 — Visit update (email)

Hello {{prenom_vendeur}},

Quick update on {{adresse_bien}}: we hosted {{nb_visites}} visit(s) yesterday.

Buyer feedback: {{retour_acheteur}}.

Next step: {{prochaine_action}} (I suggest {{date_proposition}}).

Best regards,
{{prenom_agent}}

J+3 — Soft check-in (sms)

Hi {{prenom_vendeur}}, quick note on {{adresse_bien}}: {{resume_court}}. Available for a 5-min call? — {{prenom_agent}}

J+7 — Weekly report (email)

Hello {{prenom_vendeur}},

Weekly report for {{adresse_bien}}:
• Visits this week: {{nb_visites_semaine}}
• Serious buyers: {{nb_acheteurs_serieux}}
• Online views / inquiries: {{stats_diffusion}}

Recommendation: {{recommandation_prix_ou_strategie}}.

Shall we speak {{creneau}}?

{{prenom_agent}}

Price adjustment conversation (email)

Hello {{prenom_vendeur}},

After {{nb_visites}} visits and feedback from {{nb_acheteurs}}, a pattern is clear: interest is real, but the current price is a blocker.

I recommend testing {{prix_conseille}} for {{duree_test}} to reopen momentum while protecting your target net.

Happy to walk you through the numbers.

{{prenom_agent}}

Exclusive mandate renewal (email)

Hello {{prenom_vendeur}},

Your exclusive mandate on {{adresse_bien}} ends on {{date_fin_mandat}}.

What we delivered: {{bilan_actions}}.
What remains: {{plan_30_jours}}.

I suggest renewing for {{duree_reconduction}} so we finish the job without losing momentum.

{{prenom_agent}}

FAQ

How often should a real estate agent follow up with a seller?

A practical cadence is J+1 after each viewing, a short check-in at J+3, and a weekly report at J+7. Adjust if the seller asks for more or less contact.

Can I use these templates in SMS and email?

Yes. The pack includes email and SMS versions. Keep SMS under ~160 characters when possible and personalize placeholders before sending.

Are these templates free to use?

Yes. They are free for agents. You can copy them from this page or receive them by email for later use in your CRM.

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