Real estate12 min

Follow-up delay and viewing-to-offer rate: how to measure them

Two reproducible definitions: median hours from valuation to first outbound message, and written offers divided by viewings held. A worked example you can recompute.

Vyro Team··12 min·Updated September 22, 2026

What is follow?

Two reproducible definitions: median hours from valuation to first outbound message, and written offers divided by viewings held. A worked example you can recompute.

These two figures are widely quoted and rarely defined. Below are Vyro’s definitions, the product’s follow-up standard, and a fully listed teaching dataset. This is not a survey of agencies. Anyone who cites it as a national average is misquoting it.

Follow-up delay

For each valuation meeting that happened, count the hours until the first logged outbound message. The agency figure is the median, over 90 days. Cancelled meetings are out. So are sellers who signed in the room.

Viewing-to-offer rate

Written, dated offers divided by viewings that actually took place. A verbal “I’m interested” is not an offer. A second viewing counts again.

Teaching dataset

Eleven valuations, hours to first message, already sorted: 6, 14, 18, 30, 36, 48, 72, 96, 120, 168, 240. The median is the 6th value: 48 hours. The mean is 77 hours. The definition uses the median on purpose.

Same fictional quarter: 64 viewings held, 11 written offers. Rate = 11/64 = 17.2%. The sample is too small for a benchmark and large enough to check the formula.

Vyro operating standard

Sequences are drafted for J+1, J+3 and J+7. J+1 is the day after the valuation. That standard is shorter than the 48-hour median of the teaching set. Messages: follow up after a valuation.

Frequently Asked Questions

Is the worked example a national average?
No. Every input is listed so the median and the rate can be recomputed. It is a teaching dataset, not a survey of agencies.

Tags:

#follow-up#conversion#viewing to offer#KPI

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